Post archieve

Gerald Murphy’s blog posts

Simply put posts

• Simply put: Title tag and seo
• What is PageRank?
• What is a search engine?
• Keyword searching
• Electronic / computer cookies
• Why is Wikipedia popular on Google?

Emotions

• Emotions and web search

Google

• What information can Google not store?
• A new Google Image
• Is Bing better than Google?
• PageRank
• SEO and Google
• How long does it take Google, Yahoo and Bing to index a website?
• Google Translate on the go!
• Google’s new laptop rumour
• Quality, SEO and Google
• Some Google Glass details
• Google: One person with multiple domains
• Why is Google popular?
• Why is Wikipedia popular on Google?

eCommerce / Online shopping

• 4 ways to improve eCommerce web sites
• Types of online shoppers.

Interface

• User interfaces start to fade.
• 3 things an interface does.

Search engines

• Why people use search engines?
• Search engine indexes.
• Why do search engines give different results?
• Privacy and web search engines.
• Search engines and keyword data collections.

Marketing

• Increasing brand preception.

Digital marketing

• Teenager’s and digital marketing.
• Mobile marketing: Why bother?
• Mobile coupons and digital marketing.

Social media

• Social media identity

User behaviour

• Do people notice photos?
• User selection behaviour
• Search engine results page interaction.
• How do we carry out a web search?
• Does age matter when searching?
• Information needs
• Are hyperlinks good or bad?

Cookies

• What are cookies?
• A ‘problem’ with search
• Yahoo! advertising and cookie use
• Cookies and UK law
• Google complies with EU law

Law / legal

• Is the internet a human right?

Pay per click (PPC)

• PPC success and hyperlinks.
• Introducing PPC Information Retrieval.

SEO

• Why is SEO about quality?
• Search Engine Optimisation
• Back to basics: What can I do to improve my seo?
• SEO and Google
• Link building will die by 2017.

Web and internet

• Difference between internet and world wide web.

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