Tag Archives: webmaster

Google: One person with multiple domains

So you have multiple websites and you link them but is this good practice?

Can I link all the websites I own? *

Linking a handful of websites is okay and may be appropriate, for instance, having site-a that sells ice cream to site-b that sells sweets. This is, obviously, a strong connection so this type of link is okay for Google. But the problem arises whenever you have 50 websites, for example, and you decide to link these sites together. Google does not like these kind of links because one person is unlikely to produce excellent content for 50 different websites.

*Adapted from (GoogleWebMasterHelp 2013: online)

The bigger picture

Since Google has confirmed AuthorRank they will be able to monitor these situations more closely. Before AuthorRank is implemented you are best sorting, if you have a lot of, domains out now. Only link to add to the user experience. One question which will keep you right: If I add link-z will this benefit my user in a direct way?

Posted by: Gerald Murphy
(Twitter) @GeraldMurphySEO
(WordPress) A blog about search engines. Search “gerald murphy seo”

Reference

  1. GoogleWebMasterHelp. (2013) Does linking my two sites together violate the quality guidelines? [Online] [Accessed on 25th April 2013] http://www.youtube.com/watch?v=x0-jw_PfwtY
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Back to basics: What can I do to improve my seo?

There are so many websites offering advice and guidance on how to improve your website’s rankings. This post touches on the basic things you should consider to improve your rankings.

Use a unique title and description
It is surprising how many people avoid using the title tag. Sometimes, in fact very often, people put one word into the title tag, but it should be used in full. What is the subject of this page? How can I say what this page is in one or two short sentences? Use these questions to make full use of the title tag.
Keep the title and description clear, concise and written with an interesting angle. Does the title and description grab a person’s attention? Would a person click through the search engine results page (SERP) and visit this page?
Strictly speaking a title tag is not meta data, or data about data, but search engines do use it. If search engines use it, you should too.
Use proper semantic code
There are lots of websites offering tips on how to write good HTML (semantic code). As a tip, use proper tags. If it’s a paragraph, tag is as a paragraph. Equally so, if it’s a main heading, tag it as a heading 1 tag, a sub heading, tag it as a heading 2 tag….
Think about the page layout. Does your site have an excellent structure? Is it clear? Do you help ‘scanners’ (i.e. include bullet points)? Does your HTML code follow best practices (i.e. do you only use one h1 tag? Followed by h2’s and h3-4s)?
Think about the user of your website
Would you say your site is user friendly? Do you put the user first, followed by seo second?
Search engines are getting clever because they recognise what most of the content is on your site. They do not mine all of it, but they have a fair idea what a webpage is actually about (i.e. term frequency etc). If you have good content, and semantic code relating to this content, you are putting the user at the focus of the site. Search engines like user focused websites.
If you are bored and want something to do, read your own website. Does the writing make sense? Is it easy, be honest, to navigate and read information? Do you ask a question as a heading, for example, and answer it in the body of the text? Is this answer clear? These sorts of questions allow you to start putting the user as the focus of your site.
Images and other ‘hidden’ content
Search engines cannot see pictures. For this reason meta data is important so search engines can read the pictures on your site. Does each image on your site include targeted keywords within the image’s name? Do you use alt text to explain what an image is?

I hope to expand on this post in the near future. I hope it was useful. Why have a great website if no one can find it?!

This post was updated on Sunday, 10th Feb 2013 (20:05) after an experienced visitor commented on my content (and points).

What are cookies?

Computer cookies are text files

The literature on cookies is fragmented. For example, AboutCookies.org (2012) is an official website which is endorsed by the Information Commissioner’s Office (UK) that recognises three types of cookies: permanent (persistent or stored) cookies, session (or transient) cookies and flash (Local Shared Object) cookies (Pinsent Masons no date: online). Whereas, other sources will argue that there are four types of cookies: session cookies, performance cookies, functionality cookies and targeting cookies (Rouse 2005: online).

The technology behind cookies is well understood. That is to say, cookies are comprised of text files which are sent from a Web server to a user’s browser (Peng 2000:150). The text within cookies can be altered to allow cookies to store unique information. For this reason, cookies can be used to identify a specific computer. Cookies cannot identify a particular person because several people might share the same computer.

However, researchers have identified other types of, and terms for, cookies:

HTTP cookies
HTTP cookies are the collective term which refers to the common types of cookies (i.e. session, performance, functionality and targeting cookies).
Flash cookies
Flash cookies, or Local Shared Objects, are used by websites that run Adobe Flash.
First part cookies
A first party cookie is a term used to identify a relationship a user has with a specific website.
Third party cookies
A third party cookie is a term used to identify a relationship a user has with a website they have not directly visited.

BBC (2012) concludes that cookies can only be accessed and amended by the server who sent it/them (online: no date).

Without cookies certain processes would become difficult to carry out. For example, an electronic commerce (e-commerce) website can allow one user to have several items in their basket and pay for these items in one process. Thus, cookies are useful for certain processes online.

However, these text files are not broken down, line by line to the end user and are often encoded (Pierson 2011:34; Wills & Zeljkovic 2011:53). Therefore, the exact extent to which cookies are used for in a search remains unknown. Specifically, cookies are used within a search, but their use of that search is not precisely known. As well as other methods of data collection (e.g. encoding of a Web address), cookies are used to track users (Wills & Zeljkovic 2011:53).

Search engines analyse user interactions just as a webmaster, for instance, would monitor and analyse the interactions of a client’s website (Aljifri and Navarro 2004:379). Unlike standard websites, search engines can easily record a person’s searches because they are providing a service (Aljifri and Navarro 2004:379).

References

  1. AboutCookies.org (2012) Cookies: Frequently Asked Questions. [Online] [Accessed on 21st December 2012] http://www.aboutcookies.org/Default.aspx?page=5
  2. Aljifri, H. Navarro, D, S. (2004) Search engines and privacy. Computers & Security. 23 (5) pp. 379 – 388.
  3. BBC. (2012) About cookies. [Online] [Accessed on 21st December 2012] http://www.bbc.co.uk/privacy/cookies/about/?source_url=/privacy/bbc-cookies-policy.shtml
  4. Peng, W. (2000) HTTP cookies – a promising technology. Online Information Review. 24(2) pp. 150 – 153
  5. Rouse, M. (2005) Transient cookie (session cookie). [Online] [Accessed on 21st December 2012] http://searchsoa.techtarget.com/definition/transient-cookie
  6. Wills, C, E. Zeljkovic, M. (2011) A personalized approach to web privacy: awareness, attitudes and action. Information Management & Computer Security, 19(1) pp.53 – 73