Category Archives: News

Will Amazon lose money by limiting free delivery?

Amazon announced that free super save delivery would not apply to orders below £10, except for certain products, for example, books and DVDs. What might happen to Amazon’s profits or lack of?

Photo of Amazon's logo

Amazon’s logo.

Needs and user behaviour

Analysing, as this blog does for search engine, user’s allows us to find out what affects this small change will have for Amazon.

  • Customer’s behaviour might increase expenditure because customer’s will spend more money in order to quality for free delivery. Instead of buying a pack of discs, for instance, a customer might add an additional item, such as a USB pen drive, to make the £10 total.
  • Some people prefer to shop using the web so their shopping patterns are unlikely to change because going into a traditional store is already off putting.
  • It is, however, worth noting that there is now “more hassle” for Amazon customers who initially wanted to purchase a small, inexpensive item reflected in an inexpensive invoice. These types of customers may go back to being a “traditional shopper” for smaller items. Local stores, additionally, provide instant products which, in an ideal world, is what any shopper wants.

Do you think Amazon will lose or gain money? Tweet Gerald or comment below.

Posted by Gerald Murphy


  1. BBC. (2013) Amazon scraps free delivery on some purchases under £10 [Online] [Accessed on 23rd July 2013]
  2. Amazon. (no date) Free delivery at Amazon. [Online] [Accessed on 23rd July 2013]

Google: One person with multiple domains

So you have multiple websites and you link them but is this good practice?

Can I link all the websites I own? *

Linking a handful of websites is okay and may be appropriate, for instance, having site-a that sells ice cream to site-b that sells sweets. This is, obviously, a strong connection so this type of link is okay for Google. But the problem arises whenever you have 50 websites, for example, and you decide to link these sites together. Google does not like these kind of links because one person is unlikely to produce excellent content for 50 different websites.

*Adapted from (GoogleWebMasterHelp 2013: online)

The bigger picture

Since Google has confirmed AuthorRank they will be able to monitor these situations more closely. Before AuthorRank is implemented you are best sorting, if you have a lot of, domains out now. Only link to add to the user experience. One question which will keep you right: If I add link-z will this benefit my user in a direct way?

Posted by: Gerald Murphy
(Twitter) @GeraldMurphySEO
(WordPress) A blog about search engines. Search “gerald murphy seo”


  1. GoogleWebMasterHelp. (2013) Does linking my two sites together violate the quality guidelines? [Online] [Accessed on 25th April 2013]

Some Google Glass details

The terms and conditions for developers state that Google Glass will not display advertisements. Companies will not be allowed to charge for apps.

Specification of Google Glasses*

  • Each pair of glasses will come with two extra pairs of nosepads in two sizes to allow the adjustable frames to fit on any face
  • A 5MP camera will record videos in 720p.
  • Bone Conduction Transducer audio technology will be used
  • G WiFi technology and bluetooth will allow connection to the internet (and possibly other glasses?!)
  • 12GB of memory which can be synced to Google’s cloud service
  • The battery will be similar to most mobiles in use today (one day on full charge, or less for Hangouts or video recording)
  • Charger is micro USB
  • Any bluetooth mobile will be able to connect to Google Glasses
  • MyGlass will be a companion app on Android mobiles (Ice Cream Sandwich or higher)

*(Google 2013: online)

What about other companies?*

Chinese search engine Baidu is currently working on a similar project to Google Glass. Japanese firm Telepathy Inc might be Google’s competitor

* Source: BBC (2013: online).

Posted by: Gerald Murphy
(Twitter) @GeraldMurphySEO


  1. BBC (2013) Google Glass: No advertising allowed, developers told [Online] [Accessed on 16th April 2013]
  2. Google (2013) Tech specs. [Online] [Accessed on 16th April 2013]

Newsjacking: Galaxy Mega 6.3 smartphone

Galaxy Mega 6.3 smartphone specifications and price

Size of screen
At 6.3 inches, or 16 cms, the Samsung Galaxy Mega smartphone is the largest smartphone on the market
Operating system
Android 4.2 (Jelly Bean)
199 grams
Apple’s iPhone 5 weighs 112 grams whereas the Samsung Galaxy SIII weighs 133 grams.
Is there a smaller Galaxy Mega smartphone?
Yes! It is 5.8 inches (1.1 inche smaller)
Samsung Galaxy Mega 6.3 smartphone specifications
HD LCD display with 720p resolution. 1.7GHz dual-core processor. 1.5GB of RAM. 8GB/16GB storage. microSD support up to 64GB. 8-megapixel camera. 1.9-megapixel front-facing camera. Bluetooth 4.0. Wi-Fi 802.11 a/b/g/n/ac, Wi-Fi Direct. GPS, GLONASS. LTE support. IR sensor. NFC. MHL. Size: 167.6 x 88 x 7.9mm.
Release date
Samsung said the mobile will be launched “globally” in May starting with “Europe and Russia”.
£596.08 / €699

Photo of Samung Galaxy Mega smartphone.

Photo of Samung Galaxy Mega smartphone.
From Samsung Mobile Press


  1. Anon. (2013) Samsung Galaxy Mega 6.3 and 5.8. [Online] [Accessed on 11th April 2013]
  2. BBC (2013) Samsung unveils 6.3in Galaxy Mega smartphone. [Online] [Accessed on 11th April 2013]
  3. Samsung. (2013) GALAXY Mega 6.3. [Online] [Accessed on 11th April 2013]
  4. Smith, C. (2013) Galaxy Mega 6.3 and Galaxy Mega 5.8 official: specs, features, release date and pricing. [Online] [Accessed on 11th April 2013]

Google complies with EU law

Google will place a cookie notification on the SERP which will allow the searcher to know that cookies are being used by Google (Schwartz 2013: online).

A photo showing how Google UK will display a cookie notification.

A photo showing how Google UK will display a cookie notification.

What are cookies?

You can find out about the various types of cookies to allow you to make informed decisions about their use and misuse. The reason Google is including a cookie banner on the SERP is to abid by UK Cookie Law.

I have a cookie question

Would you like me to clarify any of information on cookies? Have you got a cookie question?


  1. Schwartz, B. (2013) Google Notifying Searchers That They Use Cookies (EU Localized Google). [Online] [Accessed on 08th April 2013]