- dissertation aim and objective
- My post Aim and Objectives was very appropriate for the above query because this post had an aim and objective for an undergraduate dissertation.
- “google” “image search” “2013” “censor”
- My post titled a new Google image was a good hit for this interesting query. It’s interesting because quotes should not be used for single words (e.g. “google”), but it indicates that this searcher has been using advanced searches.
- geraldmurphysearch wordpress
- This query was a perfect hit for this blog because (i) geraldmurphysearch is in my domain name (receiving a higher ranking), (ii) each of these words (i.e. gerald murphy search) feature throughout this blog (including heading tags, titles etc). For this reason, search engines know that my blog is about these words (term frequency)
- multi meta crawlers search engine names
- This was a difficult search because I have not published a post about meta crawlers and search engine names. It suggests, however, that search engines know my blog is about search engine technology. This query was related to search engine technology and my blog was a relevant hit.
- It common for people to enter a URL into a search engine. This search, however, still directs to pages on this blog because each of the terms in my domain (“gerald” “murphy” “search” “wordpress”) feature on other parts of this blog.
- An earlier post on cookies allowed this blog to be a hit for the BBC URL. This URL was used as a reference on my blog. This highlights that search engines have read each of my posts entirely (from the title/h1 tags to the references at the bottom of each post).
- is naver google in south korea statistics 2013
- My post on search related statistics was a good match to this search query because I briefly highlighted that Naver, a search engine in South Korea, is no longer the largest search engine in the South Korea.
- is bing better than google 2013
- search engine “better than google” 2013
- why google search is better than bing 2013
- is bing better than google
- bing is better than google censorship
- bing better than google
- These three queries lead users’ to the “Is Bing better than Google?” post. The term “2013” is mentioned in the body of the text, unlike the other terms which feature in the title.
- The second of these three queries used quotes in their search. Quotes find an exact phrase. This exact phrase was in the title and body of “Is Bing better than Google?” post.
- what is google glass?
- A post on what Project Glass is was an excellent match for this query.
It is clear that search engines know what this blog is about search engine technology.
- “gerald murphy manchester metropolitan university” (within the first few weeks)
- this returned a hit because I have used each of these words on this blog. In fact, these words are enclosed in heading tags, as well as, strong tags.
- This search was generated at the end of November 2012. The hashtag suggests that someone was miming social media, and by doing so, my reblogged post on the free and open internet got picked up. Hence the hit.
- “gerald murphy information and communication”
- Just like the first point (above) a searcher landed on my blog, at the start of Dec, because each of these words appear on posts within this blog. Furthermore, they appear in the heading tags, or are enclosed in strong tags within paragraph tags.
How to improve your blog rankings
The first thing to do is register your blog to common search engines. You can do this via the WebMaster tools/settings. By doing so, search engines will send their bots to your site. These bots will gather information on your blog. You can make their work easier by using the proper tags in your HTML (heading tags, strong, emphasis etc).
By using proper HTML you can also place more value on your terms. If there is an important word (or phrase) place in in the heading. If you can think of few words to describe the whole post, place these in the title. If you want to help readers to scan your blog, put the important terms in bold (use the strong tag, not b). This is discussed in the SEO post last week.
Blogs are personal, not necessarily corporate
Traffic is good so long as it is relevant traffic. In other words, the focus should be on quality, not quantity because you want relevant searchers rather than a mass of frustrated searchers who land on your blog by accident. This blog, for example, is unlikely to get many hits, but it is likely to get many relevant hits. If a person searches for anything related to search engine technology, SEO and my name they will be directed to this blog. They are likely to know of me, if they don’t already know me.
Corporate companies, for this reason, are always looking a mass number of hits because they are well known, unlike Gerald Murphy!