Tag Archives: PageRank

Google: One person with multiple domains

So you have multiple websites and you link them but is this good practice?

Can I link all the websites I own? *

Linking a handful of websites is okay and may be appropriate, for instance, having site-a that sells ice cream to site-b that sells sweets. This is, obviously, a strong connection so this type of link is okay for Google. But the problem arises whenever you have 50 websites, for example, and you decide to link these sites together. Google does not like these kind of links because one person is unlikely to produce excellent content for 50 different websites.

*Adapted from (GoogleWebMasterHelp 2013: online)

The bigger picture

Since Google has confirmed AuthorRank they will be able to monitor these situations more closely. Before AuthorRank is implemented you are best sorting, if you have a lot of, domains out now. Only link to add to the user experience. One question which will keep you right: If I add link-z will this benefit my user in a direct way?

Posted by: Gerald Murphy
(Twitter) @GeraldMurphySEO
(WordPress) A blog about search engines. Search “gerald murphy seo”

Reference

  1. GoogleWebMasterHelp. (2013) Does linking my two sites together violate the quality guidelines? [Online] [Accessed on 25th April 2013] http://www.youtube.com/watch?v=x0-jw_PfwtY
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Quality, SEO and Google

What is ‘quality’ information?

One of my objectives for an undergraduate dissertation is to examine what the ‘added value’ of subscription services are. To do this I have to attempt to define what ‘quality’ is.

Markland (2005:23) states that there have been many attempts to define quality information but the following words are related to what ‘quality’ information might be:

  • Accurate
  • Current
  • Reliable
  • Peer reviewed
  • Speed
  • Relevance
  • Usefulness

Why does quality matter to Google?

Google (2013: online) suggests that the following four principles should be applied to every website: (i) make user-based pages, not search engine focused pages, (ii) don’t deceive your users, (iii) Avoid tricks to improve Google rankings (would you be comfortable explaining to someone what you have done?) (iv) Have unique, valuable or engaging information on your site to stand out from the crowd.

Quality information and Google

If your website is relevant and useful, or any other words identified by (Markland 2005:23), it is a quality website. Quality websites will have excellent rankings. Focusing on obtaining a quality website, therefore, will allow you to rank very high on Google.

From this post, alone, you can see that focusing on ‘quality’ is very important. If you want your website (blog, wiki…) to rank well on search engines you need to create quality information. Wikipedia’s relationship with Google, arguably, could explain why Wikipedia articles rank high for a lot of Google searches. Does this suggest that Google is placing more weight on quality information?

A personal case study of quality

This blog is attracting hundreds of hits for the following question: Is Bing better than Google? One could argue that this post is well written, a comment made by another blogger, which has allowed it to rank well on Google UK. To help with accuracy it is a good idea to include references on your website / blog post. A reference acts as an accurate, relevant factor for a topic by identifying that you have completed research.

References

  1. Google (2013) Webmaster Guidelines: Best practices to help Google find, crawl, and index your site [Online] [Accessed on 01th April 2013] http://alturl.com/s87u8
  2. Markland, M. (2005) Does the student’s love for the search engine mean high quality online academic resources are being missed? Performance Management and Metrics. 6(1) pp. 19 — 31.

Simply put: What is PageRank?

Derived from Larry Pages’ name, co-founder of Google, PageRank underpins a key feature for Google web search. PageRank, in a nutshell, is an algorithm which ranks websites by relevancy and importance.

Interesting PageRank information

  • PageRank is a score out of 10 (e.g. 5/10) [1]
  • It is a trademark filed under US Patent 6,285,999. It was filed in 1998. The original assignee is Stanford University [2]
  • You can check your PageRank for free
  • A PageRank of 3 or 4 is the average given to the majority of websites [3]
  • PageRank is updated on a regular basis (see the paragraph below)

Obsession and PageRank

Although PageRank is updated twice a year; some reports claimed that it used to be updated every month [4]. Do not get obsessed with your PageRank. If you want to improve it, work on building some quality links (do this slowly because your site could be scored as spam). People usually link to your site because it has good quality content; therefore, getting a website full of excellent quality information is a priority.

References

  1. Sullivan, D. (2007) What is Google’s PageRank? A guide for searchers and webmasters. [Online] [Accessed on 02.03.2013] http://searchengineland.com/what-is-google-pagerank-a-guide-for-searchers-webmasters-11068
  2. Page, L. (no date) Method for node ranking in a linked database. [Online] [Accessed on 02.03.2013] http://www.google.com/patents/US6285999
  3. Feltin, L. (2011) What does your Google PageRank mean? And how does it matter? [Online] [Accessed on 02.03.2013] http://biznik.com/articles/what-does-your-google-pagerank-mean-and-how-does-it-matter
  4. Schwartz, B. (2011) Obligatory Google PageRank Update Notification. http://www.seroundtable.com/june-2011-google-pagerank-13615.html