Tag Archives: search analysis

March (2013) search analysis on my blog

why do people prefer bing 2013
why i like bing better than google
is bing better than google
is bing better than google 2013
search that is better than google 2013
All the phrases above lead numerous users to my Is Bing better than Google? post.

Please note, several of these queries appeared several times (i.e. several people searched with the same keywords/query).

comments on dissertation objectives
The Aim and Objectives post was a good hit for this query.
Search engines, however, do not know what type of dissertation the searcher wanted. The aim and objectives are suitable to undergraduate Bachelor’s Degree Students.
“the internet is a(n) ________ whereas the web is a(n) ________.”
The What is the Web? post was a very good match for this query because the terms “internet” and “web” appeared near each other (n).
internet search statistics for 2013 and google and bing
related search statistics
The search related statistics post was a very good match for these terms because the post focused on numeric statistics and was published in 2013. The search engine, therefore, could understand that these statistics were up-to-date etc.

Importance of search analysis

Why is search analysis important?

I have been posting, quite openly, the searches I get for this blog (see analysis one, January (2013) analysis two). But why do I do it? A few of these reasons, in no particular order, can be found below:

  • To inform my readers how search works. If you know why a search query returns a hit you will develop an understanding of how search works.
  • By analysing results I can see which terms are, in reality, being used. Are there any other terms I would like to see? If so, I can work on these by placing them in future posts.
  • Carrying out an analysis of the searches on my blog also displays my enthusiasm for search.
  • By carrying out an analysis I get to re-post the terms on my blog. By doing so, I am adding to the amount of times these terms appear on my blog. By doing so, these terms will continue to rank high. A search for “gerald murphy seo” in the UK allows this blog to rank extremely well.

So, search analysis allows you to identify how people are finding your site on the web. This analysis allows you to focus on improving specified keyword analysis (by running a search you received to see what rank a specific search query has) which in turn can allow you to improve a ranking for search queries. An analysis also allows you to think about the future. What content are you thinking of publishing? How can you develop, and improve, a search?

A Feb analysis will be posted in a few week’s time.

January (2013) analysis of the searches on my blog

seo dissertation manchester
This search was a hit for my blog because each of these terms are mentioned several times in semantic tags. For example, dissertation and manchester have been in several header tags (h1 and h2), as well as, title and strong tags. Combined with a previous post on search engine optimisation (SEO) these three terms were a perfect hit for this blog.
gerald murphy info comms
My About Gerald and Who is Gerald? What is search? (post and page, respectively) allowed search engines to match these to the search of “gerald murphy info comms”
the internet is a(n) ________ whereas the web is a(n) ________.
My post What is the Web? was a good hit for this query because the terms “internet” and “web” are in the title, as well as, appearing several times within the body of the text (term frequency and term location).
This query is also interesting because it suggests that the searcher was trying to use advanced features for a search engine (e.g. Google). (n) commands a search engine to find two terms near (n) each other.

An analysis of the searches (so far) on my blog

“gerald murphy manchester metropolitan university” (within the first few weeks)
this returned a hit because I have used each of these words on this blog. In fact, these words are enclosed in heading tags, as well as, strong tags.
“#freeandopen”
This search was generated at the end of November 2012. The hashtag suggests that someone was miming social media, and by doing so, my reblogged post on the free and open internet got picked up. Hence the hit.
“gerald murphy information and communication”
Just like the first point (above) a searcher landed on my blog, at the start of Dec, because each of these words appear on posts within this blog. Furthermore, they appear in the heading tags, or are enclosed in strong tags within paragraph tags.

How to improve your blog rankings

The first thing to do is register your blog to common search engines. You can do this via the WebMaster tools/settings. By doing so, search engines will send their bots to your site. These bots will gather information on your blog. You can make their work easier by using the proper tags in your HTML (heading tags, strong, emphasis etc).

By using proper HTML you can also place more value on your terms. If there is an important word (or phrase) place in in the heading. If you can think of few words to describe the whole post, place these in the title. If you want to help readers to scan your blog, put the important terms in bold (use the strong tag, not b). This is discussed in the SEO post last week.

Blogs are personal, not necessarily corporate

Traffic is good so long as it is relevant traffic. In other words, the focus should be on quality, not quantity because you want relevant searchers rather than a mass of frustrated searchers who land on your blog by accident. This blog, for example, is unlikely to get many hits, but it is likely to get many relevant hits. If a person searches for anything related to search engine technology, SEO and my name they will be directed to this blog. They are likely to know of me, if they don’t already know me.

Corporate companies, for this reason, are always looking a mass number of hits because they are well known, unlike Gerald Murphy!