Tag Archives: privacy

Blippex: A new search engine

This month, July 2013, a new web search engine appeared on the market: Blippex. Its algorithm ranks websites by the duration of time a searcher spends on a given website. The theory is that good websites will be visited for a longer period of time whereas poorer websites will have a higher bounce rate, whereby a user visits site-a and leaves quickly for site-b, thus a shorter viewing time.

Blippex's simple and effective interface.

Blippex’s simple and effective interface. Source

DwellRank, people and behaviour

DwellRank, similar but different from Google’s PageRank, ranks websites by a user’s viewing duration. In order to improve this ranking Blippex allows its users to download an extension which allows Blippex to monitor the amount of time spent on a given website.

“Search shouldn’t be about links…it should be about people and their interests.”

Privacy policy

Blippex’s privacy policy is similar to Duck Duck Go’s because privacy plays a central focus for all users. This is important because the downloadable extension only tracks the URL, time and duration of visit. You cannot be tracked, since IP addresses are not collected, but search terms are stored anonymously. Cookies, in addition, are not used.

Posted by Gerald Murphy


  1. Archify. (11th July 2013) A SEARCH ENGINE BUILT BY THE CROWD, THAT DOES NOT SUCK. [Online] [Accessed on 20th July 2013]
  2. Bäck, G. and Kossatz, M. (no date) Our Privacy Policy. [Online] [Accessed on 20th July 2013]

Google complies with EU law

Google will place a cookie notification on the SERP which will allow the searcher to know that cookies are being used by Google (Schwartz 2013: online).

A photo showing how Google UK will display a cookie notification.

A photo showing how Google UK will display a cookie notification.

What are cookies?

You can find out about the various types of cookies to allow you to make informed decisions about their use and misuse. The reason Google is including a cookie banner on the SERP is to abid by UK Cookie Law.

I have a cookie question

Would you like me to clarify any of information on cookies? Have you got a cookie question?


  1. Schwartz, B. (2013) Google Notifying Searchers That They Use Cookies (EU Localized Google). [Online] [Accessed on 08th April 2013] http://is.gd/spOtM9