This month, July 2013, a new web search engine appeared on the market: Blippex. Its algorithm ranks websites by the duration of time a searcher spends on a given website. The theory is that good websites will be visited for a longer period of time whereas poorer websites will have a higher bounce rate, whereby a user visits site-a and leaves quickly for site-b, thus a shorter viewing time.
DwellRank, people and behaviour
DwellRank, similar but different from Google’s PageRank, ranks websites by a user’s viewing duration. In order to improve this ranking Blippex allows its users to download an extension which allows Blippex to monitor the amount of time spent on a given website.
“Search shouldn’t be about links…it should be about people and their interests.”
Posted by Gerald Murphy
- Archify. (11th July 2013) A SEARCH ENGINE BUILT BY THE CROWD, THAT DOES NOT SUCK. [Online] [Accessed on 20th July 2013]