Tag Archives: analysis

March (2013) search analysis on my blog

why do people prefer bing 2013
why i like bing better than google
is bing better than google
is bing better than google 2013
search that is better than google 2013
All the phrases above lead numerous users to my Is Bing better than Google? post.

Please note, several of these queries appeared several times (i.e. several people searched with the same keywords/query).

comments on dissertation objectives
The Aim and Objectives post was a good hit for this query.
Search engines, however, do not know what type of dissertation the searcher wanted. The aim and objectives are suitable to undergraduate Bachelor’s Degree Students.
“the internet is a(n) ________ whereas the web is a(n) ________.”
The What is the Web? post was a very good match for this query because the terms “internet” and “web” appeared near each other (n).
internet search statistics for 2013 and google and bing
related search statistics
The search related statistics post was a very good match for these terms because the post focused on numeric statistics and was published in 2013. The search engine, therefore, could understand that these statistics were up-to-date etc.
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Feb (2013) analysis of the searches on my blog

dissertation aim and objective
My post Aim and Objectives was very appropriate for the above query because this post had an aim and objective for an undergraduate dissertation.
“google” “image search” “2013” “censor”
My post titled a new Google image was a good hit for this interesting query. It’s interesting because quotes should not be used for single words (e.g. “google”), but it indicates that this searcher has been using advanced searches.
geraldmurphysearch wordpress
This query was a perfect hit for this blog because (i) geraldmurphysearch is in my domain name (receiving a higher ranking), (ii) each of these words (i.e. gerald murphy search) feature throughout this blog (including heading tags, titles etc). For this reason, search engines know that my blog is about these words (term frequency)
multi meta crawlers search engine names
This was a difficult search because I have not published a post about meta crawlers and search engine names. It suggests, however, that search engines know my blog is about search engine technology. This query was related to search engine technology and my blog was a relevant hit.
geraldmurphysearch.wordpress.com
It common for people to enter a URL into a search engine. This search, however, still directs to pages on this blog because each of the terms in my domain (“gerald” “murphy” “search” “wordpress”) feature on other parts of this blog.
ww.bbc.co.uk/privacy/cookies/about/?source_url=/privacy/bbc-cookies-policy.shtml
An earlier post on cookies allowed this blog to be a hit for the BBC URL. This URL was used as a reference on my blog. This highlights that search engines have read each of my posts entirely (from the title/h1 tags to the references at the bottom of each post).
is naver google in south korea statistics 2013
My post on search related statistics was a good match to this search query because I briefly highlighted that Naver, a search engine in South Korea, is no longer the largest search engine in the South Korea.
is bing better than google 2013
search engine “better than google” 2013
why google search is better than bing 2013
is bing better than google
bing is better than google censorship
bing better than google
These three queries lead users’ to the “Is Bing better than Google?” post. The term “2013” is mentioned in the body of the text, unlike the other terms which feature in the title.
The second of these three queries used quotes in their search. Quotes find an exact phrase. This exact phrase was in the title and body of “Is Bing better than Google?” post.
what is google glass?
A post on what Project Glass is was an excellent match for this query.

It is clear that search engines know what this blog is about search engine technology.

January (2013) analysis of the searches on my blog

seo dissertation manchester
This search was a hit for my blog because each of these terms are mentioned several times in semantic tags. For example, dissertation and manchester have been in several header tags (h1 and h2), as well as, title and strong tags. Combined with a previous post on search engine optimisation (SEO) these three terms were a perfect hit for this blog.
gerald murphy info comms
My About Gerald and Who is Gerald? What is search? (post and page, respectively) allowed search engines to match these to the search of “gerald murphy info comms”
the internet is a(n) ________ whereas the web is a(n) ________.
My post What is the Web? was a good hit for this query because the terms “internet” and “web” are in the title, as well as, appearing several times within the body of the text (term frequency and term location).
This query is also interesting because it suggests that the searcher was trying to use advanced features for a search engine (e.g. Google). (n) commands a search engine to find two terms near (n) each other.

An analysis of the searches (so far) on my blog

“gerald murphy manchester metropolitan university” (within the first few weeks)
this returned a hit because I have used each of these words on this blog. In fact, these words are enclosed in heading tags, as well as, strong tags.
“#freeandopen”
This search was generated at the end of November 2012. The hashtag suggests that someone was miming social media, and by doing so, my reblogged post on the free and open internet got picked up. Hence the hit.
“gerald murphy information and communication”
Just like the first point (above) a searcher landed on my blog, at the start of Dec, because each of these words appear on posts within this blog. Furthermore, they appear in the heading tags, or are enclosed in strong tags within paragraph tags.

How to improve your blog rankings

The first thing to do is register your blog to common search engines. You can do this via the WebMaster tools/settings. By doing so, search engines will send their bots to your site. These bots will gather information on your blog. You can make their work easier by using the proper tags in your HTML (heading tags, strong, emphasis etc).

By using proper HTML you can also place more value on your terms. If there is an important word (or phrase) place in in the heading. If you can think of few words to describe the whole post, place these in the title. If you want to help readers to scan your blog, put the important terms in bold (use the strong tag, not b). This is discussed in the SEO post last week.

Blogs are personal, not necessarily corporate

Traffic is good so long as it is relevant traffic. In other words, the focus should be on quality, not quantity because you want relevant searchers rather than a mass of frustrated searchers who land on your blog by accident. This blog, for example, is unlikely to get many hits, but it is likely to get many relevant hits. If a person searches for anything related to search engine technology, SEO and my name they will be directed to this blog. They are likely to know of me, if they don’t already know me.

Corporate companies, for this reason, are always looking a mass number of hits because they are well known, unlike Gerald Murphy!