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- Introducing PPC information retrieval November 24, 2014Computational advertising is a fairly new coined term and is comprised of three elements: Sponsored search (SS) places ads on the search engine results page Conextual advertising (ConAd) deals with placing ads on third-party web pages Social adverting (SA) is … Continue reading →geraldmurphysearch
- Why ‘links’ will die by 2017 August 9, 2014Death of gaining natural links Links will ultimately disappear because of the increasing popularity of mobile devices , coupled with our user behaviour this will kill links: We do not link out to other web sites on mobiles, as such, … Continue reading →geraldmurphysearch
- Introducing PPC information retrieval November 24, 2014
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