Overview: Optimising your website*
- Appearance of search results
- Create excellent titles, use a descriptive content-focused domain name and file name structure
- Use the alt=”A photo of…” attribrute alongside short captions for every image
- ‘Content is king’
- Focus on creating quality, up-to-date and unique content.
*Adapted from (Schwartz 2013: online).
For more tips read what can I do to improve my SEO.
The future of search*
- Augmented reality
- A variety of search engines
- Mobile, localised search
*Adapted from (Mashable no date: online).
It is clear that search engines are becomming human-like programs. They can identify quality, relevance…. Optimising your website will allow you to rank well and allow your users to have a good user experience. Search engines still have a long way to go (i.e. identifying infringed copyright and displaying correct and maintaining up-to-date localised search results).
By Gerald Murphy
(WordPress) A blog about search engines. Search “gerald murphy seo”
- Mashable. (No date) Future of Search Series. [Online] [Accessed on 27th March 2013] http://mashable.com/category/future-of-search-series/
- Schwartz, B. (2013) Google’s 3 Steps To Optimizing Your Web Site (One Page Cheat Sheet). [Online] [Accessed on 27th March 2013] http://searchengineland.com/googles-3-steps-to-optimizing-your-web-site-one-page-cheat-sheet-151619
- “gerald murphy manchester metropolitan university” (within the first few weeks)
- this returned a hit because I have used each of these words on this blog. In fact, these words are enclosed in heading tags, as well as, strong tags.
- This search was generated at the end of November 2012. The hashtag suggests that someone was miming social media, and by doing so, my reblogged post on the free and open internet got picked up. Hence the hit.
- “gerald murphy information and communication”
- Just like the first point (above) a searcher landed on my blog, at the start of Dec, because each of these words appear on posts within this blog. Furthermore, they appear in the heading tags, or are enclosed in strong tags within paragraph tags.
How to improve your blog rankings
The first thing to do is register your blog to common search engines. You can do this via the WebMaster tools/settings. By doing so, search engines will send their bots to your site. These bots will gather information on your blog. You can make their work easier by using the proper tags in your HTML (heading tags, strong, emphasis etc).
By using proper HTML you can also place more value on your terms. If there is an important word (or phrase) place in in the heading. If you can think of few words to describe the whole post, place these in the title. If you want to help readers to scan your blog, put the important terms in bold (use the strong tag, not b). This is discussed in the SEO post last week.
Blogs are personal, not necessarily corporate
Traffic is good so long as it is relevant traffic. In other words, the focus should be on quality, not quantity because you want relevant searchers rather than a mass of frustrated searchers who land on your blog by accident. This blog, for example, is unlikely to get many hits, but it is likely to get many relevant hits. If a person searches for anything related to search engine technology, SEO and my name they will be directed to this blog. They are likely to know of me, if they don’t already know me.
Corporate companies, for this reason, are always looking a mass number of hits because they are well known, unlike Gerald Murphy!