Easy ways to optimise your website

Overview: Optimising your website*

Appearance of search results
Create excellent titles, use a descriptive content-focused domain name and file name structure
Images
Use the alt=”A photo of…” attribrute alongside short captions for every image
‘Content is king’
Focus on creating quality, up-to-date and unique content.

*Adapted from (Schwartz 2013: online).

For more tips read what can I do to improve my SEO.

The future of search*

  • Augmented reality
  • A variety of search engines
  • Mobile, localised search

*Adapted from (Mashable no date: online).

It is clear that search engines are becomming human-like programs. They can identify quality, relevance…. Optimising your website will allow you to rank well and allow your users to have a good user experience. Search engines still have a long way to go (i.e. identifying infringed copyright and displaying correct and maintaining up-to-date localised search results).

By
(Twitter) @GeraldMurphySEO
(WordPress) A blog about search engines. Search “gerald murphy seo”

References

  1. Mashable. (No date) Future of Search Series. [Online] [Accessed on 27th March 2013] http://mashable.com/category/future-of-search-series/
  2. Schwartz, B. (2013) Google’s 3 Steps To Optimizing Your Web Site (One Page Cheat Sheet). [Online] [Accessed on 27th March 2013] http://searchengineland.com/googles-3-steps-to-optimizing-your-web-site-one-page-cheat-sheet-151619
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