In an effort to help identify search engine technologies, I will publish a series of ‘simply put posts’ which will identify and briefly explain, in simple English, what a technology is. These posts will be published alongside other posts in this blog. So what things will be included and posted within the coming weeks?
- What is PageRank?
- What is a search engine?
- Why do search engines produce different results?
Search technology explained
I am passionate about search, but I also want to share this passion with other people. One of the best ways to do this is to help inform/educate those from non-search backgrounds on search engine technologies: The simply put series will identify and explain important search technologies.
What do I want to know about search?
Is there anything you would like to know about search engine technology? Do you want me to include it in a simply put post? Please let me know:
Why is search analysis important?
I have been posting, quite openly, the searches I get for this blog (see analysis one, January (2013) analysis two). But why do I do it? A few of these reasons, in no particular order, can be found below:
- To inform my readers how search works. If you know why a search query returns a hit you will develop an understanding of how search works.
- By analysing results I can see which terms are, in reality, being used. Are there any other terms I would like to see? If so, I can work on these by placing them in future posts.
- Carrying out an analysis of the searches on my blog also displays my enthusiasm for search.
- By carrying out an analysis I get to re-post the terms on my blog. By doing so, I am adding to the amount of times these terms appear on my blog. By doing so, these terms will continue to rank high. A search for “gerald murphy seo” in the UK allows this blog to rank extremely well.
So, search analysis allows you to identify how people are finding your site on the web. This analysis allows you to focus on improving specified keyword analysis (by running a search you received to see what rank a specific search query has) which in turn can allow you to improve a ranking for search queries. An analysis also allows you to think about the future. What content are you thinking of publishing? How can you develop, and improve, a search?
A Feb analysis will be posted in a few week’s time.
Search Engine Optimisation (abbreviated as SEO) is the ability to find websites on the Web by searching for keywords. True SEO is focusing on organic searches because the results are all related to the term(s) that have been searched, rather than displaying Pay Per Click results. One of the latest developments is Academic SEO because it makes various formats (e.g. media, PDF etc.) easily found .
Using the correct keywords allows you to be found. If you are using the wrong keywords, you will not have a lot of hits.
How do people find my blog?
The best way is to learn some basic HTML. Put a title on every post, use headings on each post, make important words/terms in bold. This will also help scanners to read your blog! The image below should get you started on good HTML practices.
How to use HTML on a blog or website
How do people find geraldmurphysearch?
- A “gerald murphy manchester metropolitan university” search will direct you to this blog, but why?
- Short answer: by following good use of HTML. The detailed answer: I have posted a post with my name which was enclosed in a heading 1 tag, and it has been inserted in a title tag, as well as being printed in bold (or strong).
- This meant that search engines could interpret these words as being important. For example, a heading 1 tag indicates that these words are related to the body of the text. Whereas the title keywords indicate what the whole document is about: what is this post saying?
- Use the WebMaster tools
- The blog is registered with search engine bots (the programs which scan and read the HTML tags and content) via the web-master tools under the settings tap of WordPress (see image below). This means that bots visit this blog from time to time, doing a quick scan of what tags I have, and index them so people can search for them.
Where to find the WebMaster settings on WordPress?
How do you improve your rankings?
Organic searches take a little time, but a good place to start is with your HTML. You don’t need to be a technie person to use HTML. HTML is just the start, one you write a post ask yourself:
How can I sum up this post using 5-10 words?
Write these words as tags. Next, ask yourself does the title tag sum up the whole post? Are the most important terms in the heading tag?
This post, for example, might be displayed for the following search terms “how to improve search engine optimisation rankings”. Hopefully you know why*?!
- Beel, J., Gipp, B., WildeAcademic, E. (2010) Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar & Co. [PDF available on this link]
* SEO is in the title tag (title of the post), “improve” and “rankings” are in a heading tags.