Tag Archives: marketing

Simply put: Electronic / computer cookies

What are internet cookies? What types are there?

In their simplest form cookies are text files that are sent from a web server to a users browser. This text can be altered to store unique information which can only be read by the sender.

Session / Transient Cookie
Removed from a computer once the user closes the browser (Rouse 2005: online) and can last on a person’s computer for: a few minutes; several hours; several days if a browser is left open and the computer is in sleep mode.
Performance Cookie
Analytical purpose-based cookies find out the number of keywords or volume of visitors; they do not track users nor invade privacy.
Functionality Cookie
Personalise elements of a website, such as the language (Eijk et al. 2012:60) or the “remember me” function which allows a website to remember a username and/or password.
Targeting / Marketing Cookie
Allow advertisements to become relevant by storing users’ keywords and behaviours.
Persistent / Permanent / Stored Cookie
Useful for speeding up, enhancing user experience, or remembering details of a return visitor by staying in a subfolder until they are manually deleted (All About Cookies 2013: online): Persistent cookies can remain on a computer for several months or over ten years (Cole 1997:60).
HTTP, Flash / Local Shared Object, First & Third Party Cookies

Researchers have identified other types of, and terms for, cookies:

HTTP cookies is the collective term referring to all of the above (session, performance, functionality and targeting cookies).
Flash cookies, or Local Shared Objects, are used by websites that run Adobe Flash.
First party cookies are used to identify the relationship a user has with a specific website.
Third party cookies identify a relationship a user has with a website they have not directly visited.

Photo of cookies getting sent

Photo of cookies getting sent.


Photo from Computing Verticals.

A list of the different types of cookies

So this post has identified all the different types of electronic, computer, cookies which will allow you to decide whether or not you want to delete them, deny their use via cookie banners, or allow them to be used.

If you want to find out more you can read:

Posted by: Gerald Murphy
(Twitter) @GeraldMurphySEO
(WordPress) A blog about search engines. Search “gerald murphy seo”

References

  1. All About Cookies (2013) About Cookies. [Online] [Accessed on 26st January 2013] http://is.gd/NgG80r
  2. Rouse, M. (2005) Transient cookie (session cookie). [Online] [Accessed on 21st December 2012] http://searchsoa.techtarget.com/definition/transient-cookie
  3. Eijk, N. Helberger, L. Kool, A. van der Plas, B. van der Sloot,, (2012) ‘Online tracking: questioning the power of informed consent.’ Info. 14(5) pp.57 – 73
  4. Peng, W. and Cisna, J. (2000) HTTP cookies – a promising technology. Online Information Review. 24(2) pp. 150 – 153
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Page content and text

Sometimes organisations’ do not think that content is a high priority because it is not directly related to the bottom line profits (Anon no date: online). Having said that excellent content does lead to more hits which allows more products to be sold on an e-commerce website, for example. Thus content is related to profits, let alone an excellent user experience.

SEO: The role of page content

Effective content, comprised of keywords which flow freely through sentences and heading tags, plays a large part in any SEO campaign. Term frequency is determined by page content: The more times a keyword appears on a page the more likely that page is about that keyword. For this reason page content identifies what a webpage is about which, in turn, allows a searcher to find your website by using a search engine: SEO and page content are closely related.

Excellent page content also adds to the overall user experience. Excellent page content, for instance, can help a user find out key information or answer a question they wanted an answer for. So page content is vital for SEO.

Image of 'content is king'. SEO, references, blog posts and images help with excellent content.

Image of ‘content is king’. SEO, references, blog posts and images help with excellent content.

The search engine results’ page (SERP) viewpoint

Recently the SERP has started to by-pass the typical page description tag by opting for a snippet of text from the body of the text. In other words the search engine now ‘reads’ your webpage and makes note of the important terms on that page: Knowing what words appear and where (term location) allows the search engine to build up a picture of what your page is about.

How can I have excellent page content?

Content will vary, and should vary, to suit your target audience. Adapting the language you use is very important because it allows you to become a hit for a specific group of searchers. Excellent content is written to make complete sense on its own (i.e. sentences are clear and well-constructed), as well as, being comprised of suitable and specific keywords. Excellent page content allows the target audience to find out about a topic. Good research is vital to include specific details. You should consider asking (and answering) the following questions are you write (and read) the content you have just wrote:

  • What age range is your audience? Does the language/choice of words reflect this age range?
  • What are the most relevant keywords for [your topic]?
  • Are the sentences well-constructed?
  • Are the written paragraphs clear and well-constructed?
  • What is the point of this sentence / paragraph?
  • Would it be better to include an introduction, body of text and identify conclusions? Can any of these points be referenced?
  • Have you utilised HTML tags (e.g. heading 1 – 6, strong…) to allow the search engine to ‘read’ all your text?

Posted by: Gerald Murphy
(Twitter) @GeraldMurphySEO
(WordPress) A blog about search engines. Search “gerald murphy seo”

Reference

  1. Anonymous. (no date) Content is King for SEO. [Online] [Accessed on 03rd April 2013] http://tinyurl.com/cl9qtou

Is Bing better than Google?

Bing’s Pepsi-like “Bring It On” campaign

In a blind comparison test users reported that they preferred Bing over Google (Streling 2013: online). Another study, also reported by Sterling (2013) but conducted by Butler University, found that Google was better than ChaCha (a Q&A search engine) because results were more relevant.

Statistics on Google

Globally, Google has 83.46% market share (NetMarketShare 2013: online). Statistics are one of the best ways of evaluating a system. There are, however, other ways of evaluating search engines.

Correlation viewpoint

Based on correlation, Bing is better than Google because the correlation between term frequencies and the number of hits is better (Tian 2011:472).

Interface and marketing viewpoint

Google’s interface is better because it is ‘simple’. Marketing has helped Google become a household name. In fact, Google’s name is better. Google is a verb: Google is a doing word.

To Google means to search for something using Google.com

Having said that, to Bing it does not sound weird: Bing is also a good name, but Google is better.

Choice viewpoint

Why is it that over 80% of the population use Google when there are over 40 free access search engines to chose from? Does this choice illustrate that the majority of people prefer Google Search? Does demand reflect which services are better?

Subscription services, on the other hand, can access more information than Google and Bing combined because they have access to resources within the deep web (read what is the web post for more information). We have a range of search choice, so much so, you can either pay for information, or use free access search engines.

Do you think Bing is better than Google?

What do you prefer, Google or Bing?

Posted by: Gerald Murphy
(Twitter) @GeraldMurphySEO
(WordPress) A blog about search engines. Search “gerald murphy seo”

Updated: 13th April 2013

References