Cookies: what is it all about?
In order to understand this topic I thought it would be best to try to summerise the other cookie information to help you, the creator, developer and user of technology.
Important things for the user
User’s have the right to know what cookies are being used and for what purpose. User’s also have the right to accept or deny cookies. A free and basic cookie widget can be found on OpenGlobal’s website.
Information on cookies
The best way to display information to users is by splitting it into two categories:
- Snapshot information (quick, short, everyday definitions and brief use)
- Detailed information (detailed, technical definitions and exact use)
Snapshot information allows the user to quickly understand the concept of cookies, so iconography, for example, is very suitable to briefly explain what cookies are in plain English. Detailed information, on the other hand, can have a webpage of its own. This page can include a list of what cookies you are using (e.g. performance cookies), what category they fall under (e.g. category 3).
What does the ICO recommend?
The ICO, an organisation in the UK which focuses on information rights, gives excellent advise on how to gain a users’ consent. For the purposes of this short post, I will focus on three forms of consent:
- Accepting terms and conditions
- Obtaining consent as users select website settings
- Notices via pop-up windows, or choice technology, such as a header bar, for instance
Browsers and consent
In short, do not rely on browser options as giving user consent. Strictly speaking the e-Privacy Regulations will allow browsers to give consent, but this is not recommended by the ICO. I suspect that web browsers will be improved for cookie use within the coming year, or so.
Good cookie practise
This law can be seen on every large organisations’ website. E.g. Flybe, Out-law’s notification bar and Tesco all offer cookie information. By looking at these websites you may get ideas about what option works best for you.
Think of a cookie page like any other page: have excellent content, easy to read, well researched….
If you would like me to answer a specific question, please feel free to send me an e-mail / comment below.