Hyperlinks, websites and users
On the whole hyperlinks help a user to navigate from page-a to page-b but if there are too many links on a page it can cause a lower attention span causing users to jump around. Hyperlinks, from a web accessibility viewpoint, take a blind user longer to view a webpage because screen readers will read aloud the actual text, as well as, metadata within those hyperlinks. So limiting the number of hyperlinks on a website is very important for everyone.
What to include in a hyperlink?
Having full hyperlink data is very important, and good practice, so everyone can benefit. All hyperlinks should make use of metadata (e.g. alt=”…”, title=”…”). Write call to actions rather that “click here”. Check that your hyperlinks are not broken, the most common reason for changing a hyperlink, and remember to be informative when writing links.
W3C have a good example of a good call to action hyperlink.
Hyperlinks, SEO and rel=”nofollow”
Hyperlinks are important for ranking because links count as votes, if you like, which allows a search engine to know whether or not a website is a good quality website. It is highly unlikely that website-a will link to website-b if they did not like the content. But it is possible that a poor website may have an excellent image. In this case you should consider using the rel=”nofollow” command just before the title=”…” tag. The rel=”nofollow” tells search engines not to go onto that link; thus this link will not be counted as a vote. So all links, strictly speaking, do not boost a website’s ranking.
There is lots of detailed information on hyperlinks online, for instance rel=”me”, if want to find out more after reading this post. Is there anything you would like clarification on? Do you have good examples of hyperlinks you would like to share? E-mail or tweet Gerald.
Posted by Gerald Murphy
- Gunter, S.K. and Valade, J. (2008) Master Visually. Canada: Wiley Publishing Inc.
- Mohamed, M. Rahman, R.A. Tin, L.C. Hashim, H. Maarof, H. Nasir, N.S.M. Zailani, S.N. Esivan, S.M.M. and Jumari, N.F. (2011) Reading behaviours of students in Kolej Datin Seri Endon (KDSE). International Journal of Educational Management. 26(4) pp. 381 — 390
- W3C. (no date) [Online] Don’t use “click here” as link text