Quality, SEO and Google

What is ‘quality’ information?

One of my objectives for an undergraduate dissertation is to examine what the ‘added value’ of subscription services are. To do this I have to attempt to define what ‘quality’ is.

Markland (2005:23) states that there have been many attempts to define quality information but the following words are related to what ‘quality’ information might be:

  • Accurate
  • Current
  • Reliable
  • Peer reviewed
  • Speed
  • Relevance
  • Usefulness

Why does quality matter to Google?

Google (2013: online) suggests that the following four principles should be applied to every website: (i) make user-based pages, not search engine focused pages, (ii) don’t deceive your users, (iii) Avoid tricks to improve Google rankings (would you be comfortable explaining to someone what you have done?) (iv) Have unique, valuable or engaging information on your site to stand out from the crowd.

Quality information and Google

If your website is relevant and useful, or any other words identified by (Markland 2005:23), it is a quality website. Quality websites will have excellent rankings. Focusing on obtaining a quality website, therefore, will allow you to rank very high on Google.

From this post, alone, you can see that focusing on ‘quality’ is very important. If you want your website (blog, wiki…) to rank well on search engines you need to create quality information. Wikipedia’s relationship with Google, arguably, could explain why Wikipedia articles rank high for a lot of Google searches. Does this suggest that Google is placing more weight on quality information?

A personal case study of quality

This blog is attracting hundreds of hits for the following question: Is Bing better than Google? One could argue that this post is well written, a comment made by another blogger, which has allowed it to rank well on Google UK. To help with accuracy it is a good idea to include references on your website / blog post. A reference acts as an accurate, relevant factor for a topic by identifying that you have completed research.


  1. Google (2013) Webmaster Guidelines: Best practices to help Google find, crawl, and index your site [Online] [Accessed on 01th April 2013] http://alturl.com/s87u8
  2. Markland, M. (2005) Does the student’s love for the search engine mean high quality online academic resources are being missed? Performance Management and Metrics. 6(1) pp. 19 — 31.

4 responses to “Quality, SEO and Google

  1. Pingback: Quality, SEO and Google | Kenneth Carnesi

  2. great article specially for beginner like me in SEO keep it coming.

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