Tag Archives: homepage

A different take on the internet

The Internet refers to the physical structure (cables, nodes etc) of how we can connect to one another online. Whereas the Web is how we interact and communicate with the Internet (e.g. e-mail, or an internet browser).

Who controls the Internet?

As you already know, I am completing a dissertation on search engines. One of the latest readings is from Goldsmith, J., Wu, T. (2006) ‘Who controls the internet?’ Oxford University Press: New York.

I thought these points were interesting

information overload easily occurs on the online world (p. 52)
This is because anyone can publish information online. WordPress is a good example of this because it shows that anyone can publish a blog, even without knowledge on a given subject.

Does this mean that their is a lot of rubbish online? Maybe!
The Internet is a personalised medium
Goldsmith and Wu (2006) use a good example of Amazon.co.uk as an example of personalisation because most visitors are greeted by name on their homepage.
Does personalisation make the Internet a better place? Or, does it allow us to make our way through all the rubbish, clearing a path for you online?
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