94% of adults own a smartphone and 82.7 million people in the UK have a mobile subscription. Mobiles are popular today and will be increasingly popular. Their convenience, cheaper price plans, look and feel all help to market their use to a range of connected people. What can we learn from mobile?
Mobiles: RWD and apps
To allow mobile users one of the best mobile experiences, allowing them to view a large website on a smaller screen, responsive web design is very effective. There are some disadvantages to RWD, however, you must make a judgement for your particular website. It might mean that designing a mobile app is more effective for your needs. Regardless of what option you decide to implement, making your website available on mobile devices is fundamental for profits and user experience.
Learning from mobile
Mobile is going to be the future of search. With global smartphones to reach 2 billion having a RWD or a mobile app is essential. Writing precise and informative content is also key to allow mobile users to get a quick answer.
69% of UK mobile users expect usage to increase by 2015. This suggests that web technologies need to be user focused. User experience is key to allow returning mobile visitors to visit and convert on your website again and again.
With the public launch date of Google Glass to be announced search engine optimisation (SEO) will need to think about moving towards conversational title tags and other everyday language meta data.
Organisations need to adapt to the user behaviour of mobile devices, for instance, thinking about what mobile keywords will be used. It is also a good idea to note the latest trends on iOS and Android: Games (32%), browsing (32%) and Facebook (18%) are the most popular activities on mobile. Mobile messages and entertainment are a good combination. Are funny adverts likely to go viral on mobile? Most likely yes. We see mobile technology as an entertaining companion.
Posted by Gerald Murphy
- Bosomworth, D. (2013) Mobile Marketing Statistics 2013. [Online] [Accessed on 16th August 2013]
- Ofcom. (no date) Facts & Figures. [Online] [Accessed on 16th August 2013]
- Yang, Y. (2013) Smartphones in Use Surpass 1 Billion, Will Double by 2015.