What SEO factors has Google always valued?

How can I make my website popular?

SEO, or search engine optimisation, is a method of improving a websites visibility by designing and building a user friendly website. Today search engines are looking to improve the overall user experience rather than just looking at some text. So online, or digital, marketing companies follow trends to get your website to rank high.

Close-up of Google

Ultimately ‘Google wants to organize the world’s information and make it universally accessible and useful’ but how does Google “organise” this information? There are, in short, a lot of factors but some data has always played a larger role than other data as highlighted below:

  • Reputation
  • Update frequency
  • Quality
  • Popularity / Usage
  • Citations
An early photo of Google's logo. Source

An early photo of Google’s logo. Source

The earliest SEO tips

We can see that SEO has been around for a long time and popular (reputable), fresh (update frequency), quality, well-used webpages (popularity) with lots of references (citations) have always been valued by Google. Search today, however, is moving towards a user centred approach because the overall search experience gets points, if you like, which leads to higher ranking.

Posted by Gerald Murphy

Would you like me to write about a search engine topic? What would you like to know, e-mail or tweet Gerald.


  1. Brin, S. and Page, L. (no date) The Anatomy of a Large-Scale Hypertextual Web Search Engine. [Online] [Accessed on 28th May 2013] http://infolab.stanford.edu/~backrub/google.html
  2. Google. (no date) Google’s mission… [Online] [Accessed on 28th May 2013] http://www.google.com/about/company/

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