Mobile search has increased by 500% in the past two years and by 2016 the use of mobile data traffic will increase in Europe by 84% (34SP.com 2012: online). But what does this mean for website design companies, SEO specialists and other user’s of the Web?
Search is going mobile
We are now using our mobile more and more and we will be using them even more with time. If we are using mobiles more then we are more likely to use mobile search more. We might search for a term we have not heard of before, or quickly check the opening hours of that store we are planning to go to, for example.
What if a mobile searcher finds your website in a SERP? Is your site mobile friendly?
Responsive design: clever technology that adapts to your device
If you are a business, or are a user trying to promote your website online, you will need to consider getting a new website with responsive design. Responsive design, in a nutshell, allows people to vist your website on a desktop computer, laptop, graphics tablet (e.g. Apple’s iPad) and a smartphone. Your site will change depending on what device a user is viewing your site on.
Nuts.com (as in almond and peanuts, of course!) is an e-commerce website that has been created using responsive design. You are best trying to access this site yourself to enjoy this technology. Open it up on your smartphone and laptop, see the difference?
These technologies put the user first and search engines second. Search engines like user focused websites.
So next time you upgrade your website, or would like to get a fresh look — you should consider responsive design. Make mobile searcher’s jobs’ easier; allow them to view your site on their mobile.
- 34SP.com. (2012) Will the Mobile Internet Overtake the Desktop? [Online] [Accessed on 19th Feb 2013] http://www.34sp.com/blog/chit-chat/will-the-mobile-internet-overtake-the-desktop/