Importance of search analysis

Why is search analysis important?

I have been posting, quite openly, the searches I get for this blog (see analysis one, January (2013) analysis two). But why do I do it? A few of these reasons, in no particular order, can be found below:

  • To inform my readers how search works. If you know why a search query returns a hit you will develop an understanding of how search works.
  • By analysing results I can see which terms are, in reality, being used. Are there any other terms I would like to see? If so, I can work on these by placing them in future posts.
  • Carrying out an analysis of the searches on my blog also displays my enthusiasm for search.
  • By carrying out an analysis I get to re-post the terms on my blog. By doing so, I am adding to the amount of times these terms appear on my blog. By doing so, these terms will continue to rank high. A search for “gerald murphy seo” in the UK allows this blog to rank extremely well.

So, search analysis allows you to identify how people are finding your site on the web. This analysis allows you to focus on improving specified keyword analysis (by running a search you received to see what rank a specific search query has) which in turn can allow you to improve a ranking for search queries. An analysis also allows you to think about the future. What content are you thinking of publishing? How can you develop, and improve, a search?

A Feb analysis will be posted in a few week’s time.

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